CHEAP
WATCHES
If you were in the market for a watch in
1880, would you know where to get one? You would go to a store, right? Well, of
course you could do that, but if you wanted one that was cheaper and a bit
better than most of the store watches, you went to the train station! Sound a
bit funny? Well, for about 500 towns across the northern United States, that's
where the best watches were found.
Why were the best watches found at the
train station? The railroad company wasn't selling the watches, not at all! The
telegraph operator was. Most of the time the telegraph operator was located in
the railroad station because the telegraph lines followed the railroad tracks
from town to town. It was usually the shortest distance and the right-of-ways
had already been secured for the rail line.
Most of the station agents were also
skilled telegraph operators and that was the primary way that they communicated
with the railroad. They would know when trains left the previous station and
when they were due at their next station. And it was the telegraph operator who
had the watches. As a matter of fact they sold more of them than almost all the
stores combined for a period of about 9 years.
This was all arranged by "Richard", who
was a telegraph operator himself. He was on duty in the North Redwood, Minnesota
train station one day when a load of watches arrived from the East. It was a
huge crate of pocket watches. No one ever came to claim them.
So Richard sent a telegram to the
manufacturer and asked them what they wanted to do with the watches. The
manufacturer didn't want to pay the freight back, so they wired Richard to see
if he could sell them. So Richard did. He sent a wire to every agent in the
system asking them if they wanted a cheap, but good, pocket watch. He sold the
entire case in less than two days and at a handsome
profit.
That started it all. He ordered more
watches from the watch company and encouraged the telegraph operators to set up
a display case in the station offering high quality watches for a cheap price to
all the travelers. It worked! It didn't take long for the word to spread and,
before long, people other than travelers came to the train station to buy
watches.
Richard became so busy that he had to hire
a professional watch maker to help him with the orders. That was Alvah. And the
rest is history as they say.
The business took off and soon expanded to
many other lines of dry goods.
Richard and Alvah left the train
station and moved their company to Chicago -- and it's still
there.
YES, IT'S A LITTLE KNOWN FACT that for a
while in the 1880's, the biggest watch retailer in the country was at the train
station. It all started with a telegraph operator: Richard Sears and his partner
Alvah Roebuck!
Bet You Didn't
Know That!!!
No comments:
Post a Comment